This image does not show a genuine Kit Kat bar launched to celebrate gay pride month
An image has been shared hundreds of times on Facebook that purports to show a new Kit Kat bar “with no straight lines” launched to celebrate “gay [pride] month”. The claim is false: spokespersons from Nestlé and Hershey, the companies that manufacture Kit Kat, separately told AFP that they did not release the chocolate bar featured in the social media posts.
The claim was shared by a New Zealand-based Facebook page here.
The image purports to show a screenshot of an article from the “O’Liddy News Network” published on June 23, 2020.
The article’s headline reads: “KitKat celebrates Gay Month by releasing a new KitKat with no straight lines.”
Under the headline, a photo purports to show a Kit Kat bar with diagonal lines, rather than the brand’s standard horizontal lines as seen here.
The term “Gay Month” is a misnomer for Pride Month, which is celebrated by members of the LGBTIQ+ community in the United States over the month of June.
The claim is false.
In response to the misleading posts, Nestlé and Hershey separately told AFP they had not released the Kit Kat bar shown in the photo.
“The Hershey Company has not released this Kit Kat product or this image that you reference below,” a Hershey spokesperson said on May 24.
“I can confirm that this is not a Nestlé KitKat product,” the Nestlé spokesperson said in an email on May 21.
Below is a screenshot comparison of the image in the misleading posts (L) and the Chocolate World image (R):
Multiple searches online returned no results for the “O’Liddy News Network” featured in the misleading posts.