How to do a reverse image search
Before you share an image you’ve found on social media, it’s a good idea to first learn more about it in case it’s not what it seems. Luckily, there’s a quick and simple way to do that.
Running it through a reverse image search can help you see where else it’s been published online -- and find out whether it might be an old image or shared out of context.
Step 1: Run the image through the search engine
You can upload the image directly into the search engine, for example in Google:
Or, if you’re using the Google Chrome browser, you can just right-click on the image and select “Search Google for image”:
Step 2: Investigate the results
The search engine will pull up a list of links where the image has been published online. Note that this is not necessarily an exhaustive list -- it will only find pages that are in the search engine’s index -- but it will often turn up valuable results.
Scroll through the results and look for clues. For example, ask yourself:
Have others raised doubts about the image?
If media outlets have already debunked claims related to the image, their articles usually appear in the results.
Was the image taken out of context?
In some cases, you’ll find that the image was taken out of its original context.
For example, it might be a photo from a news agency, but the person who posted it on social media changed the description to make it seem like it shows a different event or like it was taken in a different place.
Is it an old image?
In other cases, a person posting an image on social media might claim that an image shows a recent event, but when you run it through a reverse image search, you notice that this image was published on other websites months or years ago. Therefore, it is impossible that the image shows a recent event. (Read an example here.)